Portland, OR (PRWEB) February 8, 2005 -- Creating new ideas on demand while working long hours can be a challenge. But constant improvements in the software solutions such as ThoughtOffice Corporation's ThoughtOffice Creativity programs can speed the process and remove many of the creative blocks. The resulting river of new ideas can make the difference between secure, well-compensated employment, or a mediocre income fraught with competitive threats from co-workers.
"Not to drive fear into the hearts of the men and women in the workforce, but it's true when we say 'creativity is a cash business'" says Mark Alan Effinger, CEO of ThoughtOffice Corporation, a creativity and business productivity software developer out of Portland, Oregon. "Whether you're starting your career in the shipping department, or are the CEO and Founder of your business, the value of creative solutions to real-world problems at work is definitely measurable. Less-creative employees keep the assembly lines running smooth, but the creative ones make management, as described in the classic "The Entrepreneur's Manual" by Richard White, a successful Silicon Valley consultant who studied the creative performance of many hundreds of startups and high-growth firms".
The software solutions offered by ThoughtOffice Corporation share a common thread in that they work with two diametrically opposing processes to generate new ideas. Part 1 is drilling down on a problem to clarify it and more crisply define it using eXpertTopics and content from PhDs, MBAs, and other seasoned professionals.
The second part works in an exactly opposite direction: by helping the user find what ThoughtOffice Corporation refers to as stream of consciousness associations, they often find the solution by following a thread from one word to another. So a color may trigger a bird whose plumage may reflect that hue, giving rise to an idea involving wood from South America, the native land of said bird. Once the problem is specifically defined, these webs of associations stem from initial ideas, making it possible to develop dozens to hundreds of ideas in a few minutes to an hour or two.
"I've been running advertising businesses for the last 15 years, and if I didn't have creativity programs to provide creative acceleration to ideas, I would most likely have been out of business years ago." says Effinger, who collaborated with Marsh Fisher of IdeaFisher and Century 21 fame. "Now I can take a new employee, teach them the software in 2 hours, and let them drive the creative process, freeing me up to actually run my business again. It's very liberating when you know that anyone can be creative, not just the so-called 'professionals'".
Mr. Effinger also has this to say:"I can take an hour or two at Starbuck's now, on any given day, and with just my laptop and this software, develop 5-10 headlines for advertisements, and solutions to another half-dozen business growth issues. Not only is the process invigorating, but the new ideas sort of cascade, leading to more and better ideas, which eventually turn into increased revenue and better processes in my business. But what I believe is one of the greatest benefits of accessing this fountain of creativity is the hope that comes with it. If every day you took the time to develop one truly creative solution, there's no way you couldn't succeed. The future belongs to those who can think fast, and creatively".
ThoughtOffice.com is a developer and marketer of "ThoughtOffice Innovation Technologies", programs that take an expert's intellectual process in a given field or specialty, and combine that with associative thinking processes. These ThoughtOffice programs empower coaches, consultants and academics with a massive process-driven repository of information to help them drive creative solutions for their clients. The company can be found at the ThoughtOffice.com Web Site or contacted at 360-609-9272.
ExitPath combines software solutions for creative thinking with templates to help drive the process of turning those ideas into profitable businesses. The company can be found on the web at the ExitPath.com Web Site, the Emerging Business Web Site.
The new training site to accelerate the effective development of PR via PRWeb's Online Visibility Engine can be found at www.PRWebQuickstart.com.
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